What products/services do you offer?
It’s okay either not to have a slogan or have one (even simple one).
Be as precise as possible in the definition of the industry you operate in.
How your products/services help other people to solve their problems, in what ways?
What are the advantages of your products/services/working xperience? Something that differentiates you from your competition? Reasons customers should choose you rather than your competitors? It might be that you’ve been in business twice as long as any of your competitors or that your customers stay with you for an average of 5years, you offer excellent service, you have the best products on the market, you have the best prices on the market,etc.
E.g. client testimonials, product comparisons/reviews, feedback from clients, some other proof of excellence.
You need to have a professional e-mail address but it would also beuseful to have a backup Gmail address in case your business e-mail address is not accessible for any reason(s). All your business emails can be forwarded automatically to your Gmail address that can serve as a backup solution for business mails.
What is your motivation for getting in touch with us?
Identify your short-term and long-term objectives; -- SHORT-TERM OBJECTIVES: 1. Better company online presence 2. Improve internal communication 3. Encourage onsite or social media interaction 4. Educate your audience 5. Reduce customer service calls 6. Get more inbound leads / quote requests / phone inquiries 7. Collect email addresses and build a list 8. Need to reach people in other languages 9. Promote latest product(s)/ service(s) -- LONG-TERM OBJECTIVES: 10. Better company image 11. Increase brand awareness 12. Better product recognition 13. Increase prospective customer base 14. Build customer loyalty 15. Increase sales 16. Increase company's profitability
E.g. your current website may not be fully functional in browsers, or you have decided to sell online and your current website isn’t capable for that, etc.
* Tell the designers what is required, but also let them know where they’re free to be creative. * E.g. some websites use white space and limited text to give a relaxed feel while others use many images and text to give the website a busy feel. * Define what you want the “feel” of your website to be: Funny, Casual, Formal, Professional, Cutting Edge, etc.
* In case you have some personal preferencesfor colors/fonts to be used on your website, provide them to us. * Be careful that your website's design preferences are aligned with your logo design preferences.
* Do you want to design your website based on your specific website goals? * If yes, can you list those specific website goals?
* It’s useful to discuss what worked or didn't work for you in the past, particularly regarding customer/audience response * Or the direction you and your organization wish to take in future.
Do you want to use existing marketing materials?
E.g. what text, type of content, etc.
What are websites’ weak points?
What are websites’ strong points?
* What is your desired website’s structure? * List all page names you wish to have on your website. * Put together a draft outline/sitemap of the new website to be designed and built. * Define which pages will be part of your main, and which part of secondary navigation.
State which language will be the primary language, secondary language, etc.
You will provide translations/translator for all languages or you would like us to take care of it?
* Any photographs provided should have a high resolution. The best resolution for photographs is 300dpi (dots per inch). * Any text, photographs, illustrations or other material provided should be given to the designer before work commences, as it can be a drain on time and resources if a designer is left waiting for these things halfway through a project. * All materials provided by the client should be in the final form without need for further revisions. Any content you delivered needed to be adjusted/optimized will be charged an hourly rate. * Any changes that have to be made after the design has been agreed and work done will need additional time and cost money. * Content usually takes forever to be prepared. If you have copy writing skills or you can team up with somebody, you could speed up the content production process and we can finish the project faster.
* When you provide images/text/video/audio or any other material, it’s crucial also to provide information on the legal permissions that have been obtained for the use of the material (if possible). * If any attribution is required, the details should be provided to us before we start working on the project. * This is also valid for any materials that are provided by third parties.
We can provide you comprehensive training so you are able to create & update website’s content completely by yourself.
* If you have a logo, send us a copy of its largest image as well as the color codes of your brand. * For the best result, the logo should be provided in vector format. * The most common vector formats are Postscript (.eps) and Illustrator (.ai). * A vector format allows the logo to be made bigger or smaller without losing image quality. * A .jpg file is not a vector format and usually doesn’t represent the logo at its best, depending on its size.
* Your logo doesn't represent your current business anymore * Your logo was an amateur project * Your logo is complex * Your logo isn’t responsive * You don't like your logo anymore
* It’s usually best to stick up to two colors that are complimentary. * It’s better to get it all right from the very start
Is the logo for your website, your company or your product?
E.g. typography, abstract, symbol, silhouette, corporate, initial, fun, etc.