What products/services do you offer?
It’s okay either not to have a slogan or have one (even simple one).
Be as precise as possible in the definition of the industry you operate in.
How your products/services help other people to solve their problems, in what ways?
What are the advantages of your products/services/working xperience? Something that differentiates you from your competition? Reasons customers should choose you rather than your competitors? It might be that you’ve been in business twice as long as any of your competitors or that your customers stay with you for an average of 5years, you offer excellent service, you have the best products on the market, you have the best prices on the market,etc.
E.g. client testimonials, product comparisons/reviews, feedback from clients, some other proof of excellence.
You need to have a professional e-mail address but it would also beuseful to have a backup Gmail address in case your business e-mail address is not accessible for any reason(s). All your business emails can be forwarded automatically to your Gmail address that can serve as a backup solution for business mails.
What is your motivation for getting in touch with us?
Identify your short-term and long-term objectives; -- SHORT-TERM OBJECTIVES: 1. Better company online presence 2. Improve internal communication 3. Encourage onsite or social media interaction 4. Educate your audience 5. Reduce customer service calls 6. Get more inbound leads / quote requests / phone inquiries 7. Collect email addresses and build a list 8. Need to reach people in other languages 9. Promote latest product(s)/ service(s) -- LONG-TERM OBJECTIVES: 10. Better company image 11. Increase brand awareness 12. Better product recognition 13. Increase prospective customer base 14. Build customer loyalty 15. Increase sales 16. Increase company's profitability
E.g. your current website may not be fully functional in browsers, or you have decided to sell online and your current website isn’t capable for that, etc.